If you’re new to marketing your products and services on the Internet, one of the most powerful techniques to drive more paying customers to your website is through article marketing.
Article marketing, in its simplest form, is the process of writing high-quality and informative articles, that lend to your expert status on a particular subject. These articles are then distributed to several high-ranking article directories like ezinearticles.com, goarticles.com, articlesbase.com, and isnare.com, where you can include a brief html or text based author bio with links back to your website.
The links in the bio section send traffic back to your website, while at the same time, providing you with high-quality and authoritative backlinks from each of the article directory sites. Backlinks are the lifeblood that can increase your rankings in the search engines, and can also provide additional traffic from people clicking on the links in each of your articles.
However, you should always maximize your articles’ exposure by re-purposing the information in additional sites. Some of the most powerful techniques include:
- Chopping each content article into 2-3 blog posts to add on you own site’s blog. Schedule each to blog post 1-3 days apart.
- Combining multiple similar articles into a special report, then selling or giving away that report as a lead generation tool on ebay, your own website, amazon.com, and other sites.
- Reading the article, out-loud, and recording your voice to make a short audiobook and/or podcast that can be disseminated to the various podcast directories like itunes, podcast alley, and others.
- Taking the audio version of the content, and adding stock or your own photos to make a slideshow video, which you can then submit to video directories like youtube.com, blip.tv, revver.com, and others.
- Combining the audio, video, and text versions of one or more articles on a particular subject, and make a “home study course” that could then be sold at a premium price point.
- Take one of your most popular pieces of content and offer it for publishing through your local newspapers and trade journals.
- Take all the pieces of content for a given period of time (i.e. month, quarter, year) and package them into a hard copy printed book that you can sell on amazon, or offer as premium paid content for visitors to your website.
You can rest assured that you can increase your website’s exposure, and profits, by taking the above ideas and implementing them on each article that you write. The trick is to be consistent over time.
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