Real Estate SEO Pros have assisted Real Estate Agents with learning how to do critical SEO on their sites for many years. We have decided to come forward and offer our much asked for services for Real Estate Agents who are not currently our clients, so we have produced free videos, 6 in fact, to assistant with SEO for Agents sites.
Many modern day Real Estate Agents are realizing that Search Engine Optimization or SEO is crucial to their on line and off line success. Being able to capture the targeted buyers and sellers is the reason why SEO is critical, as over 80% of seekers (USA Today 2007) go on line before they approach an Agent, so Agents that understand this can make the most of on this information.
There are 2 types of SEO to contemplate when you are looking at moving forward on an on line campaign. There is onsite and then there is offsite optimization. In order to decide where you should be placed, the search engines will look at your site from numerous angles so both onsite and offsite SEO is needed.
You can not separate these two aspects of SEO and achieve long term success with your on line marketing campaign.. We are offering these free SEO videos to Real Estate Agents so that you can learn both aspects of this critical process. Lets discuss about our onsite Optimization video at this moment.
Our onsite optimization video will be by and large primarily concerned with showing you what are the central factors to your onsite optimization. Our free videos present anyone with a simple level of website understanding with a way to manipulate and develop your site so that you can build up your sites standings in the search engines and show that your site is worth visiting.
The first step to onsite or On page optimization is applied to your sites, page titles. This is an often ignored but critical onsite factor in search engine algorithms. Individuals frequently have the identical titles on each page but page titles are looked upon by search engines as a indicator to a pages subject matter. A good title should be key phrase rich and be specific to the content of the page. This is the beginning of good information architecture (a sites layout). It is best for every topic within your website to have its own page.
If you sell beach front land, have a page for that. If you promote in Miami have a page for that, if you sell Lofts have a page for that. This allows you to optimize a page for a very particular set of key phrases. The Search engines foremost job is to deliver web pages to users that are directly related to the terms that they are typing in to search for. This means that the more specific your web pages are to a search term, the more likely you will achieve good rankings. More importantly, Real Estate is local, so don’t just use the term “real estate’ as a keyword. use “Miami Beach Front Property Real Estate” in the title and content of your page and you will get way more hungry buyers that are specifically seeking just that information out.
After that comes the key page subject matter and this should also be defined and clarified by the adjoining subject matter. Writing good quality and one of a kind content is a skill and as with anything it takes practice to get good at it. You know your area better than most, so you can really express your viewpoint in a unique way that can draw clients to you. It is important that you remain professional and be sure that your content reads well. You don’t need to over do the mentions of the key phrases you are optimizing for but do have it at the beginning and end of your contentWhen the search engines visit your site, they look at the density of your keywords and if it is excessive they consider it keyword stuffing. This approach will only lead to reducing the quality of your website visitors experience and therefore the search engines will likely penalize your website with a lower quality score. This activity will normally lead to your visitors leaving your page quickly..
Using relevant keywords in your URL is another way to get the search engines to look highly at your site.. But if you have a site name already don’t worry as your content and page headers should make up for this over time. If you decide to develop a number of sites, as many top sellers do then next go round bring in key phrases relating to page content. It is helpful if your site names can be both short and memorable. Have your central phrase at the start of your site URL, MiamiBeachFrontRealty.com means you will show up for prospects that are searching for Miami beach front property not San Diego beach front property.
One ignored item of onsite optimization is using image ALT text. The search engines index your images so using keyword rich names here can be to your advantage. There are readers that are used by the visually impaired that read the tags on your images, so using alt text is also a courtesy to people have web accessibility issues. Once again, more is not better so do not go the path of ALT tag stuffing, which would not only hinder usability for the visually impaired but would hurt your rank in the search engines as much as keyword stuffing does.
In the top of your page unseen except search engines and people that are interested in looking at these things, are your header tags. These are called Meta Tags and should consist of key phrase variations such as pluralizations along with a keyword rich explanation of your site that prospects will read on the search engine page results. In view of the fact that these indicate the subject of your page it is viewed by search engines as an guide to the key phrases being targeted for that page and that page only.
It is important to understand that each of these onsite SEO factors are important. So as you construct your page, or have your web master attend to it, or the kid down the block, begin at the top with the URL purchase then move to your header tags and the page titles. These are weighted the most by the search engine algorithms. Then focus on your content as in the end all factors need to be considered if top rankings on the search engines are to be achieved for the most competitive key phrases.
Want to hear more about SEO? Visit our free training at Real Estate SEO Training blog.
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