SEO, or search engine optimization is something which a lot of people find intimidating ? after all, the name sounds like something which isn’t going to be a whole lot of fun. However, it doesn’t have to be an ordeal.
Once you learn a bit about SEO, you might find that SEO can be a lot of fun. Search engine optimization is essentially the practice of using keywords (the words people type into Google or other search engines) in the text of your website, articles and other material online. Let’s put it this way ? say that you have a website which sells camping tents. If you want people to be able to find your site easily by using search engines, you’ll want to optimize your website for the words and phrases which people use when searching the web for camping tents.
It can be fun doing SEO and it isn’t necessarily that complicated. Once you learn to look at the SEO process as something fun and you get a little practice, it’ll get a lot easier and you may even start to look forward to it. How can you make SEO fun to do? Here’s one idea to try ? think about your website and just start writing everything you want to say on it. Don’t worry about keywords or even structure at this point ? you’ll go back and rewrite it later. Once you’ve gotten your ideas down, look through it and examine you text for the keywords and phrases you’ve used which may be relevant to your site. Then go back and add other keywords you want to use that you missed on the first pass. Try replacing pronouns that refer to your keyword with the keyword itself. Make sure that your text still makes sense and reads naturally ? you don’t want to overstuff your site with keywords; this will make it difficult for your readers.
Of course while you are having fun with SEO, don’t go too crazy with it. Remember that too much SEO can be as bad as none at all. While it may look okay to you, it will make the text overdone. Usually you’ll find that it is recommended to have about 1-2% keyword density within your articles. Basically this means that for every 100 words that you write, you should have 1-2 keywords in that 100 words. So, if you write an article that is 400 words long, then you should have anywhere from 4-8 keywords in the entire article. When you are trying to hit the right amount of keywords, make it into a game and see how close you can get to the right amount the very first time that you try.
SEO does take a little bit of work; but it really isn’t ads difficult or as complex as many suppose it to be. Just take a little time to learn the basics and you’ll find that SEO can be a fun project to work on. IN terms of keyword density, think of it as if you were baking chocolate chip cookies. Too few chocolate chips and your cookies will be dull. To many chocolate chips and you’ll just have a gooey mess instead of cookies. Keep your keyword placement balanced and you’ll be able to craft SEO content which is entertaining to read while helping to boost your page ranking.
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